Founder Rosica laughing with her son Jarin on a wool-dressed bed — Rosica & Jarin, where it started

Our story · Since 2014

First came Jarin. Then came the wool

"We didn't start with a business. We started with a baby."

Home of Wool exists because founder Rosica Petrova could not buy the bed her son needed, so she made it, by hand, from natural materials. Twelve years on, the same workshop sews wool bedding to order for families around the world. This page tells the story in her own words and ours.

Founder Rosica reviewing patterns in the workshop — Rosica, in the workshop she went on to build

Chapter 01 · The problem

A baby who couldn't breathe easily in his own home

Years ago, Rosica and her partner brought their baby boy home, excited like any new parents. Then they noticed he was having trouble breathing.

She took Jarin to specialist after specialist and dug into the research herself. Switching to organic foods and all-natural remedies didn't help. What the research kept pointing to was the home itself: the harmful chemicals and mould that are common in most household furnishings.

The industry had an answer for almost everything except the thing she actually needed: a genuinely natural place for her child to sleep.

"My desire was to provide a healthy and safe environment for my child and I was willing to take any measure to ensure it."
Rosica Petrova, founder, on homeofwool.com/our-story

An artisan sewing a wool piece at the Home of Wool workshop — Every piece is still sewn in-house

Chapter 02 · First pieces by hand

A new home, furnished entirely by hand

The family's answer was radical: move to a new home and fit it out with 100% natural materials, handcrafting all of its furniture themselves.

It eliminated the chemicals and mould, and Jarin's allergies disappeared. "I could finally rest knowing he was safe," Rosica writes. The relief came with a realisation: their struggle with allergens had revealed a need the furniture and mattress industry had neglected.

With four materials, the same four the workshop uses today, Rosica and her partner started the line you now know as Home of Wool.

Natural sheep wool
Flax linen
Natural silk
Unbleached cotton

Measuring fabric by hand in the Home of Wool atelier — Measuring in the atelier, to the centimetre

Chapter 03 · The workshop grows

An architect's eye meets a centuries-old craft

Rosica's background as an architect shaped the design of the bedding. An old Bulgarian tradition supplied the method.

Wool mattresses have provided natural comfort in Bulgaria for centuries, and were used in many parts of the world long before the industrial revolution replaced them with mass-produced, synthetic and petroleum-based bedding. Wool earned that history honestly: it is a natural, renewable fibre that resists dust mites, bacteria and mildew.

What began as furniture for one family became a made-to-order workshop in Europe. Since 2014, every piece has been cut, filled, tufted and sewn by hand, by a team that has grown to include seamstresses, cutters and artisans.

Made to order, from the first piece

Nothing is mass-produced and nothing waits in a warehouse. The workshop creates no more than what customers request, in standard dimensions or yours.

Finished wool products being packed for shipping at the Home of Wool workshop — Packed for the journey to you

Chapter 04 · Today

Twelve years on, still one piece at a time

Today the workshop ships handmade wool bedding worldwide: more than 17,000 pieces sold on Etsy alone, with an average rating of 4.9 out of 5.

The range has grown into three brands, Casa Alessandro, BASTA and Nomad Heat, but every piece still passes through the same hands, in the same sequence, from raw wool to the box at your door. The method that made Jarin's first bed hasn't changed: natural materials, made to order, one piece at a time.

"My team and I work every day to ensure Home of Wool goes above and beyond in quality, purity, comfort, and safety."
Rosica Petrova, founder, on homeofwool.com/our-story

Step inside the workshop

What we believe

The rules haven't changed since the first bed

Everything in this story comes down to three working principles. They were true for Jarin's first bed, and they hold for every order that leaves the workshop today.

Materials
Natural materials only

Natural sheep wool, flax linen, natural silk and unbleached cotton: the same four materials the family used to refit their own home. The workshop's stated key principle is to "only use natural, sustainable and biodegradable materials".
Production
Made to order, built to last

Every piece is created only when someone asks for it, "made to fit, built to last". Cared for properly, the workshop says a wool mattress can serve "for 50 and more years to come", against roughly ten for a conventional one.
Leftovers
A zero waste mission

Larger offcuts are stitched into reduced-price mattresses and toppers, with no charge for the fabric. The smallest scraps become hand-woven rugs, toys and pouf filling, or are donated to the Initiative for Social Empowerment.

Read the Zero Waste Mission in full

Pieces made from leftovers are listed, when available, in the Zero Waste collection.

The people

Meet the people behind the seams

Home of Wool is still run by its founder. Behind these two are the seamstresses, cutters and artisans whose hands your order passes through, along with the people who photograph, pack and answer every message.